Are you wondering who the ONE Championship sponsors are?
In this article, we’ll provide you with a list of ONE Championship sponsors, when they signed with ONE, how much the deal is worth (if available), and what the deal looks like.
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ONE Championship Sponsors
ONE Championship has quickly risen to become one of the top MMA and combat sports promotions globally, despite only being founded in 2011.
One of the perks of being a large MMA promotion is the income brought in by partnering with various sponsors, which ONE Championship can use to offset its losses while it continues to grow and expand into the North American market.
Here’s the list of the biggest ONE Championship sponsors in the promotion’s first 12 years, in date order.
Mediacorp
Mediacorp became a ONE Championship sponsor on August 18, 2017, and is now one of the promotion’s longest-serving sponsors as the two are still partnered in 2023.
Mediacorp is a media conglomerate from Singapore that forms a mass media duopoly in the country. As part of the deal, Mediacorp broadcasts live ONE Championship events on its free channel oktoSports and stores the events on its online entertainment platform Toggle.
In return, Mediacorp is advertised on ONE’s digital platforms, the cage canvas, the padding at the top of the cage, and the pillars of ONE Championship events.
Global Citizen
Global Citizen became a ONE Championship sponsor in January 2018. Global Citizen is an Australian nonprofit organization aiming to end extreme poverty around the world by 2030. The organization also rallies around climate change, inequality, education, and global health.
Through the sponsorship, Global Citizen looks to tap into ONE Championships’ huge Asian following to involve more people in the quest to end extreme poverty.
As part of the deal, ONE Championship martial artists participate in outreach activities and the two companies collaborate on various multimedia campaigns.
While the financials of the sponsorship are undisclosed, it’s likely to be a low amount as Global Citizen is a nonprofit. However, it’s a good sponsorship for ONE Championship in the long term as they build a positive brand reputation.
Amazon – Prime Video
In April 2022, Amazon became a ONE Championship sponsor as the two signed a five-year partnership. The deal sees Prime Video exclusively broadcasting 12 ONE Championship events per year to North American fans (USA and Canada), free to those who have an Amazon Prime subscription.
This is a huge sponsor for ONE Championship as they’re looking to expand into the North American market after already securing a convincing foothold in the Asian market over the last decade. The deal comes one year before ONE Championship is holding its first live USA event in May 2023.
While the financials of the deal are undisclosed, CEO Chatri Sityodtong said the deal is worth at least eight figures ($10 million plus), which it should be for a five-year deal. ONE is now broadcasted live on Amazon Prime alongside other sporting giants such as the NFL and the Champions League.
Fairtex Fight Promotion
On May 5, 2022, Fairtex Fight Promotion and ONE Championship agreed on a long-term deal to deal host the muay Thai Road to ONE competition in Bangkok, Thailand, at the Lumpinee Stadium. The male and female winners of each competition will be given a ONE Championship contract worth $100,000.
Fairtex Fight Promotion was given the opportunity as it’s one of the biggest gyms in Thailand and has a lot of connections to the best up-and-coming muay Thai talent.
Fairtex Fight Promotion is also advertised on the canvas of the ONE Championship cage and pillars during select events. The financials and length of the sponsor are undisclosed.
1xBet
On December 1, 2022, ONE Championship signed sponsorship deals with Foodpanda, 1xBet, and Solaire.
This makes 1xBet ONE Championship’s official betting partner in Southeast Asia for at least until December 2025. As part of the sponsor, 1xBet now live stream ONE Championship events on its website and app and has also expanded its betting options on ONE Championship events.
Also part of the deal, 1xBet has its logo displayed on fight pillars, padding, and canvas, as well as featuring in ONE video highlights on its digital platforms. The first event 1xBet live streamed on its platforms was ONE Fight Night 6 on January 14, 2023.
FanDuel TV
On December 3, 2022, FanDuel TV became a ONE Championship sponsor. FanDuel TV is one of the top North American sports streaming and sports betting companies and the sponsor brings ONE Championship events to the freshly launched FanDuel TV network.
The sponsorship works for both, as FanDuel can entertain its viewers with martial arts content for the first time, and ONE Championship continues to build relations and its brand image in North America.
Stage Front VIP
On December 9, 2022, Stage Front VIP became ONE Championship’s official global VIP experience partner. It’s described as a multi-year deal, which will likely see the partnership run til at least December 2025.
Stage Front VIP has worked with several of the largest sports and entertainment business in the world, such as Front Row Motorsports, Matchroom Boxing, and La Liga (Spanish football).
As part of the deal, Stage Front VIP is branded across ONE Championship’s canvas and cage pillars.
Tero Entertainment & Channel 7 HD
On December 9, 2022, ONE Championship signed a sponsorship deal with Tero Entertainment and Channel 7 HD. The partnership has kickstarted ONE Lumpinee, a weekly muay Thai, kickboxing, and MMA Friday evening event at the Lumpinee Stadium in Bangkok.
The weekly event is broadcast on Channel 7 HD at 8.30 pm local time (GMT+7), Thailand’s largest free-to-air channel. Also part of the deal, Channel 7 HD broadcasts ONE Championship’s once-monthly ONE Fight Night events.
The sponsor is great for all, as it helps muay Thai and martial arts continue to grow in Thailand along with its tourism economy, and ONE Championship benefits from an undisclosed fee, more exposure, and another martial art asset.
Also part of the deal, Tero Entertainment has a prominent position on a corner pillar during ONE Championship events in a ring (majority muay Thai events) as well as at ONE Lumpinee events.
Prudential Singapore
On January 11, 2023, ONE Championship secured a sponsorship with insurance company Prudential Singapore.
The partnership will see fans given exclusive gifts, giveaways, and VIP experiences via ONE’s online channels.
The partnership makes sense for ONE as they’re based in Singapore and Prudential Singapore has been providing life insurance for Singaporeans for the last 90 years. The partnership is good for Prudential Singapore as ONE Championship has a huge following in Asia and in Singapore.
Monster Energy
On January 14, 2023, Monster Energy became ONE Championship’s first energy drink sponsor/partner in a multi-year deal.
As part of the deal, Monster Energy has a large advertising presence during ONE Championship’s events and on its digital platforms. This includes a large Monster logo on the canvas, pillars, and padding, as well as frequent mentions during action replays and fight of the night segments.
While the financials of the deal are undisclosed, it’s likely to be worth several million and running until at least 2026, given how Monster Energy has been given immediate preferential brand recognition.
It’s also a great partnership for Monster, whose products are very useful for combat sports athletes. Clearly, it works for them, as they’ve been partnered with the UFC for many years.
The Apprentice: ONE Championship Edition Season 2
For the second season of ONE Championship’s: The Apprentice, production starting February 2023, they’ve partnered with five sponsors, TUMI, Katara Hospitality, Qatar Airways, Indosat Ooredoo Hutchinson, and Ooredoo Qatar.
The sponsors make sense as filming is taking place across various locations in Qatar and Singapore. It’s also smart business by ONE Championship as the promotion needs funds to continue expanding, growing its brand, and eventually becoming profitable.
Other ONE Championship Sponsors
2020 was a huge year for ONE Championship in terms of securing sponsors, as covid put a halt on a lot of action and MMA/combat sports promotions had time to secure sponsors to earn income.
In the first quarter of 2020, ONE Championship secured sponsors with California Fitness, DBS Bank, Foodpanda, Harvey Norman, Hugo Boss, JBL, Kredivo, Lazada, Reckitt Benckiser, Redbull, Secretlab, TUMI, and Unilever.
In the second quarter of 2020, ONE Championship secured sponsors with Air KBZ, Everise, Grab, HP, Intel, Kaskus, Logitech, LU Global, Myanmar Airways International (MAI), SilverQueen, Xiamoi, and YOU.C1000.
These sponsors are advertised at select ONE Championship events and via their online platforms.
Conclusion
As can be seen, many of the sponsorships are focused on the North American market and there have been many ONE Championship sponsors since 2020 as the combat sports promotion continues to raise capital to build its brand, expand, and eventually compete with the UFC.
Also noticeable is how the financials are always undisclosed – likely to do with end-of-year tax.
